The Festival of Table Tennis, held from 16 July to 5 August in Lagos, has set new benchmarks for ITTF-Africa’s digital engagement, drawing huge audiences both on and off the court. Over 21 days, the ITTF Africa digital platforms generated more than seven million video views and added 9,277 new followers across its official platforms.
These figures do not include the additional reach generated through its affiliated global organisations, such as WTT and ITTF, as well as its sponsors and media partners.
This digital growth builds on ITTF-Africa’s earlier success at the 2025 Africa Cup in Tunisia, which generated 2.5 million views. With the Lagos Festival featuring six competitions across three weeks, ITTF-Africa’s digital presence has now reached unprecedente
