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Start Before You’re Ready: The Green Africa Lesson for Nigerian Entrepreneurs

By Nurudeen O. Alimi

In Nigeria, many brilliant ideas never leave the planning stage. Talented people delay, waiting for perfect conditions—more capital, better connections, or a “guaranteed” path to success. But the story of Green Africa Airways and its founder, Babatunde Afolabi, reminds us that progress often begins not with perfection, but with bold action.

In 2021, at the age of 39, Babatunde launched Green Africa, a low-cost airline aimed at providing affordable and safe domestic air travel. He had a clear vision: increase competition in Nigeria’s aviation sector, create opportunities for domestic travelers, and contribute to the economy. What he did not have was a fleet of aircraft or the financial muscle to purchase them outright.

Instead of waiting, he employed a strategic workaround: a wet lease arrangement. In aviation, a wet lease allows an airline to operate aircraft leased from a foreign provider, including crew, maintenance, and operational control. In other words, Green Africa could fly passengers without owning planes, and passengers could travel on flights operated by trained crews, often foreigners, while still flying under a Nigerian brand.

This approach is common in Nigeria’s aviation ecosystem, yet it demonstrates entrepreneurial ingenuity. By starting with what was available, Babatunde was able to launch operations, build credibility, and attract attention from investors and financial institutions.

For a few years, Green Africa flourished under this model. But in March 2025, the airline faced a major setback: lessors repossessed three of its ATR 72-600 aircraft, forcing a temporary suspension of operations, including over the EidelFitr holiday. The airline was caught off-guard, illustrating the risk of relying entirely on leased assets.

Yet Babatunde turned this challenge into an opportunity. Green Africa acquired its first owned aircraft, an ATR 72500 registered 5N-GAB, with financing support from Access Bank. The bank’s leadership saw potential in Green Africa’s vision and track record, recognizing that ownership of aircraft would increase operational stability and long-term sustainability. By early 2026, the airline had added a second owned ATR 72600 aircraft, again with bank support, doubling its owned fleet and signaling confidence in Nigeria’s aviation potential.

What makes this story remarkable is not just the fleet or operations—it is the entrepreneurial lesson. Babatunde did not wait until every condition was perfect. He started before he was fully ready. He leveraged available resources, demonstrated proof of concept, and made his business investor-ready through action, not just plans.

There is a broader lesson for Nigerian entrepreneurs and innovators across all sectors. Too often, people stall because they feel underprepared. They over-plan, overthink, and wait for the “right moment,” which may never come. Green Africa’s example shows that starting creates momentum, builds credibility, and attracts the resources needed to scale.

Moreover, the story reflects a crucial principle for investors and financiers: visible action signals seriousness and capability. Access Bank’s confidence in financing Green Africa’s first and second owned aircraft came after seeing proof of operational success, not just a business plan on paper. In other words, starting—even imperfectly—can open doors that waiting never will.

The lessons extend beyond aviation. Whether you are launching a tech startup, a small business, or a social initiative, the core principle is the same:

1. Start where you are with what you have.
2. Demonstrate capability through action.
3. Leverage small wins to attract support and scale.
4. Learn and adjust along the way, rather than waiting for an impossible “perfect” plan.

Green Africa Airways is more than a story about aircraft and routes. It is a story about courage, adaptability, and the power of starting early. Babatunde Afolabi’s journey reminds us that in Nigeria, as in many developing markets, action precedes capital, credibility precedes investment, and progress favors the bold.

For every Nigerian with a great idea but waiting for the “perfect” moment, Green Africa says: just start. The path will reveal itself as you move forward, opportunities will appear, and support will follow. Waiting too long only delays your impact—and sometimes, your dream.

Nigeria’s economy, startups, and social innovations will flourish when more people take that first step, imperfect though it may be. Green Africa is proof that starting before you’re ready can change your life, your business, and your country.

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