ROSARIO, ARGENTINA — Jorge Horacio Messi, father and long-time business representative of Argentina captain Lionel Messi, has passed away at the age of 68.
Reports from Argentine media outlet Infobae confirm that Jorge passed away on the evening of Friday, August 7, 2026, at a medical facility in his hometown of Rosario, Argentina, following a battle with a chronic health condition.
Tributes have poured in from across the global football community, honoring the man widely recognized as the steadfast foundation and quiet director behind one of the most decorated careers in sports history.
Key Highlights & Legacy
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Medical Intervention & Barcelona Move: When a young Lionel Messi faced a growth hormone deficiency while playing in Newell’s Old Boys’ youth system, Jorge spearheaded the effort to secure medical treatment. After local options stalled, Jorge famously relocated to Spain with 13-year-old Lionel to facilitate his iconic signing with FC Barcelona.
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Guiding Hand Off the Pitch: As Lionel grew into a global superstar, Jorge served as his primary manager and chief contract negotiator, overseeing endorsement deals, club transfers (including his transitions to Paris Saint-Germain and Inter Miami), and foundation initiatives.
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Low Public Profile: Despite holding immense influence within world football, Jorge deliberately avoided public spotlight and granted very few interviews throughout his life, preferring to let his son’s generational talent remain center stage.
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Family: Jorge is survived by his wife, Celia Cuccittini, and their four children: Rodrigo, Matías, Lionel, and María Sol.
